Preserving
Authentic Flavours

Our Story

From Daadi & Naani's
Kitchen to Your Home

NAAD was born from the warmth of two grandmothers' kitchens — where every pinch of spice carried a memory, every blend told a story. The name "NAAD" means sound — the sound of a mortar and pestle, the sizzle of spices hitting hot oil, the hum of a kitchen alive with love.

Together, Daadi and Naani bring over 100 years of combined cooking wisdom. Every masala is hand-ground the traditional way, using only whole spices sourced from trusted farms — no shortcuts, no fillers, no compromises.

When you open a jar of NAAD, you're not just adding flavour. You're reviving a ritual passed down through generations.