Our Story
NAAD was born from the warmth of two grandmothers' kitchens — where every pinch of spice carried a memory, every blend told a story. The name "NAAD" means sound — the sound of a mortar and pestle, the sizzle of spices hitting hot oil, the hum of a kitchen alive with love.
Together, Daadi and Naani bring over 100 years of combined cooking wisdom. Every masala is hand-ground the traditional way, using only whole spices sourced from trusted farms — no shortcuts, no fillers, no compromises.
When you open a jar of NAAD, you're not just adding flavour. You're reviving a ritual passed down through generations.
In My Own Words
One Sunday, I was having a meal at my Daadi's place — the kind of meal that tastes the same every single time, in the best way. I asked her, half-curious, half-teasing: "Daadi, why does everything you make taste like this? Like nothing else does?"
She smiled and said it was the masala. Just that. The masala.
So I turned to my mom, laughing, and asked, "Toh tumhe pata hai kaise banate hain?" She laughed right back and said, "Nahi re, Daadi hai na — woh bana degi."
And that's the moment it hit me. This recipe — the one sitting in Daadi's hands, in her memory, nowhere written down — was one generation away from disappearing. Not because no one cared, but because no one had thought to catch it before it slipped away.
NAAD started there, at that table. Not as a business plan, but as a small act of holding on — grinding Daadi and Naani's masalas the way they always have, so that this taste doesn't end with them.
Why NAAD
Our Masalas
Testimonials
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Get in Touch
Ready to bring authentic Daadi-Naani flavours to your kitchen? Reach out via WhatsApp for the fastest response — we personally handle every order.
